Let’s bring the Puma ST’s exhilarating driving experience to a platform people are using every day.

A slick instagram filter racing game, deployed to @fordeurope Instagram account.

You’re in charge of the Puma ST racing around the Brands Hatch track. Control steering with your head movement.

Owned Social Totals

775k

Impressions

75k+

Plays

“Puma ST Racer” (2021)
Development Studio - AREYES
Art Director - Alberto Riviero
Social Media Director - Andrew Swain
Project Manager - David Carlsson
Creative Director - Chris Love

Let’s bring the Puma ST’s exhilarating driving experience to a platform people are using every day.

A slick instagram filter racing game, deployed to @fordeurope Instagram account. You’re in charge of the Puma ST racing around the Brands Hatch track. Control steering with your head movement.

Owned Social Totals

775k

75k+

A slick instagram filter racing game, deployed to @fordeurope Instagram account.

You’re in charge of the Puma ST racing around the Brands Hatch track. Control steering with your head movement.