Updating an Icon.
The new Mustang Mach-E symbolises a radical change for Ford. It marks a bold step into the future.
The challenge was to create compelling imagery to introduce the car in Europe staying true to the swagger of its heritage.
Mustang Mach-E AWD (2020)
Photography - BAM
Creative Producer - Christian Rolfes
Creative Director - Chris Love
Retouching Lead - Luke Tarrant
Retouching - Maider Oribe
Creative Development - Max Howell
ECD - Rich Last