Lifesavers is a Ford Pro storytelling platform about everyday heroes.

Based on real case study examples and testimonials from Ford CV fleets in Europe, Lifesavers uses advocacy to reinforce the trust we share with our customers.

This organic content series has a wide range of assets distributed through social media and the Ford marketing network.






Media Articles

The aim for Lifesavers is to make long-form VOD storytelling content.
View the full series here.

“Lifesavers” Ford Pro

Series Director / Producer - Jerome Isaac
Creative Director - Chris Love
Account Manager - Lee Stern
Senior Associate Director - Primrose Smith
Project Manager - Hugo Faulkner
Client - Ford Of Europe GmbH