Total Domination

Ranger Raptor is the Ford Performance Pick-up that takes race-track speeds and handling into the off-road arena.

Ford Ranger Raptor (2018)
“Total Domination”
Art Direction - Chris Love
Creative Director - Nigel E.A.
Director - Loren Colsen
DOP - Casper Leaver
Producer - Emily Lacovides

Ford wanted a unique and memorable launch place for its new vehicle and it chose ‘Gamescom’, Europes largest trade fair for digital games culture. Opening in this arena was new territory for Ford and needed something spectacular to cut through the digital noise there.

The creative solution came in breaking from the standard film format and making this all-action car the star of its own all-action short.

Over 6,000,000 million organic views

Ford Ranger Raptor Reveal 2018
Art Direction - Chris Love
Photographer - Charlie Magee
Producer - Christian Rolfes

BTS Film