Angels in the architecture

Everybody knows the phrase 'the devil's in the details’, but mention it's lesser heard partner ‘the angel’s in the architecture’ and people might start calling you ‘AL’ (Paul Simon, Graceland).

Both are great phrases, both are highly relevant when talking about brand building through design.

 

Format

Framework

Brand architecture is the space or framework in which the brand exists.

Given the
right framework,
good design
creates itself.

Its the foundation for making meaningful brand communications. The framework only allows good design, this is the safety net that gives us faith in a brand.

Believing in the magic of a brand connects us to empowerment,

to new forms of thought and identity. Great design therefore not only helps to shape those beliefs, it creates them.

Type Size - Small, Medium, Large.

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